Saturday, April 09, 2005

Vegan Action | McVegan

Beginning as a parody of the corporate giant, McVegan eventually led to threats of a lawsuit from the company, a barrage of press coverage and, ultimately, a complete abdication by McDonald's. It's rare that a non-profit gets to beat a corporate giant at its own game -- so we took the opportunity to generate nationwide publicity for veganism.

Their motto is, "Billions and Billions Saved."

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