Their motto is, "Billions and Billions Saved."
Beginning as a parody of the corporate giant, McVegan eventually led to threats of a lawsuit from the company, a barrage of press coverage and, ultimately, a complete abdication by McDonald's. It's rare that a non-profit gets to beat a corporate giant at its own game -- so we took the opportunity to generate nationwide publicity for veganism.
Saturday, April 09, 2005
Posted by M at 2:01 PM