"When the 33-year-old animal rights campaigner adopted the more extreme version of vegetarianism in 1988, her new-found beliefs met with perplexed looks. She said: 'When I said I was a vegan people would look at me as if I had just said, 'I'm from the planet Mars'.'
The transformation of veganism from oddball movement to the fringe of the mainstream has taken 60 years. Its progress to the mainstream is likely to be much quicker."
Oddball movement? Oh well.